Site Search Analytics
The OpenSource Connections Site Search Analytics (SSA) practice evaluates the existing site search implementation for your website and makes recommendations on how to improve the use of search on your website.
What is Site Search? Site search is what your users use to search for content on your website once they get there. Oftentimes, a user who comes to your website has a specific query in mind, and if that user comes to the home page or a different page and the site navigation doesn’t readily lead to the sought destination, the user will use site search to try to take a shortcut to the desired destination.
Why is Site Search Important To My Site? As a site owner, you want your users to get to the desired content in the shortest possible path. The sooner they find what they seek, the more likely they are to buy your products, read more, or engage you in services. When the user has to wander through your website in a vain attempt to find what he is looking for, then you have increased their dissatisfaction and decreased the probability of converting that user into a customer.
How Can Site Search Analytics Help Me? Site Search Analytics (SSA) can help you by identifying areas where your users are not finding information as quickly as they should. This evaluation will show you where your website has opportunities to increase revenues by increasing customer conversion or decrease costs by linking your users with the sought content more quickly. It will also inform you about where your content may be lacking or where your search engine needs to be tuned to provide relevant results.
I Want To Know More. How Can You Help? Simply click on the Contact Us link and we can discuss how OSC can help you evaluate and improve your site search.